TABLE OF CONTENTS
Available on Business plan
Admin privileges required
Community is the heart of every Stack Overflow site, so we designed the enhanced dashboard to help you assess and improve the health of your community. The dashboard uses data and metrics to give you insights into:
- The overall health and engagement of your community.
- Who your top contributors are.
- Which tags and topics are seeing the most activity.
- How your internal marketing strategies are driving engagement over time.
Site administrators will also receive a weekly email with activity stats for the main site, including charts and lists similar to those of the dashboard.
Charts and lists
Access the dashboard by clicking Dashboard in the main navigation menu. The dashboard consists of two columns of widgets, with charts on the left and lists on the right.
You can change the order of widgets by clicking the handle (six dots) in the upper-right corner of any widget and dragging it up or down.
To learn more about any chart or list, click on the i (info) button next to its title.
Dashboard charts consist of a line graph with the selected date range on the horizontal axis. Some charts show two related metrics on the same graph, with a legend explaining the meaning of each line color. Float your mouse over the chart to reveal detailed statistics at each data point.
There are several list widgets in the right-hand column. In addition to changing their order, you can interact with these lists to change the information they display.
Trending tags lists allow you to expand the list from three entries to seven by clicking View more.
Some lists offer multiple views. Select the view you want by clicking one of the links at the top of the list.
In this example, the user breakdown list offers Questions, Answers, and Reputation views.
Filter and compare
The dashboard offers several ways to filter and compare data. At the top of the dashboard are controls for filtering the statistics by tag and date range. You can also select a previous date range for comparison.
Filter by tag
Click Filter by tag to view statistics specific to a content tag. Enter a single pre-existing tag to filter by, then click Apply filter.
To remove the tag, click the Filtered button. Click X in the corner of the tag to remove it, then click Apply filter.
Note: Stack Overflow will not display benchmarks and certain widgets when filtering by a tag.
When filtering by a tag, Stack Overflow will display the tag's subject matter experts (SMEs, if any). Site admins can click Manage to add or delete SMEs for the tag. Regular users can click View to see more details about the tag's SMEs.
Click the date range button to select a range of dates for the dashboard statistics.
The Show last pull-down menu offers these options:
- Last Week
- Last 4 Weeks
- Last 3 Months
- Last 6 Months
- Last 12 Months
- All Time
To use one of the predefined date ranges, select it from the menu and click Apply changes.
To choose your own date range, select Custom. Click two dates on the calendar to define the date range, then click Apply changes.
Several of the dashboard charts will show statistics that compare the selected date range to a previous date range of the same duration.
To compare stats against a previous date range, click the Compared to button and choose from the following options:
- Previous period
- Previous 3 months
- Previous 6 months
- Previous year
To compare current data to a past data trendline, click Compare dates at the top of the charts area.
Stack Overflow plots the current data with a blue line and the comparison data with an orange line. This allows you to see how the two time periods compare on the same chart.
In addition to past trendlines, certain charts will also show a benchmark value as set by the site administrator. Click Benchmarks at the top of the chart area to select the benchmark trendline. Benchmarks (goals) will appear as horizontal orange lines.
In the example below, the benchmark for interaction rate is 20.
To learn more about setting benchmarks, see the Enhanced Dashboard Settings article.
Site metrics and definitions
The enhanced dashboard contains a variety of metrics to help you assess the health of your Stack Overflow community.
- Interaction rate: Weighted average number of answers, votes, and comments per question.
- Median time to answer: The median time it takes for a new question to be answered.
- Questions: Total number of new questions asked over the selected timeframe, both from your Stack Overflow instance and any integrations.
- Answer ratio: Percentage of questions answered (accepted + unaccepted). This is an average over the selected timeframe.
- Unique visitors: Median daily users that have logged in over the selected timeframe. Each point shows the maximum daily visitors in the given time. Active users engage by taking an action (for example, asking a question). Passive users don't take any actions (for example, only reading).
- Searches: Total number of searches over the selected timeframe, both from your Stack Overflow instance and any integrations.
- Answers: Total number of new answers over the selected timeframe.
- Edits: Total number of edits over the selected timeframe.
- Tags trending up: Top tags increasing in use on new questions asked or answered over the selected timeframe.
- Tags trending down: Top tags declining in use on new questions asked or answered over the selected timeframe.
- Trending content: Most viewed questions and articles over the selected timeframe.
- User breakdown: Top users broken down by number of questions, answers and reputation gain over the selected timeframe.
To download Stack Overflow dashboard data in .CSV format, click Download CSV in the upper-right corner of the page. This export file gives you the same data you see on the dashboard, including any date range or tag filters you've enabled. If you're filtering by a tag, you'll see the tag at the end of the file name (for example:
Interpret the data
Because every community is different, it’s best to look at the trends within your community as opposed to comparing metrics to others. Fluctuations in your metrics are to be expected as your community grows and matures. Only when there are significant changes (or consistent negative trends) should you take action. Remember: you can reach out to your Stack Overflow customer success manager at any time to discuss the dashboard and how to understand and apply its reports.
Note: The Questions and Searches metrics also track activity in installed integrations. These charts can give you valuable insights into how your users are integrating Microsoft Teams or Slack into their Stack Overflow workflow.
Here are some ways the dashboard can give you insights into the health and engagement of your community.
Interaction rate shows how invested your users are in the community. A rate above 5 shows that your users are engaging with their peers, putting in time and effort to post content.
The Questions and Answers charts show engagement and activity within your community. Community size and maturity affect these metrics, so it’s important to look at them over time to ensure neither are dropping significantly.
Watch the Questions and Answers metrics when you've added new groups of users to the site, or after you launch awareness/engagement projects. Spikes in activity can indicate new groups are using the site and finding value in your community, or that your marketing efforts were successful.
Median time to answer measures how quickly users are getting answers to their questions, and can be an effective indicator of return on investment (ROI). The quicker users receive an answer, the more efficient and productive they can be. Median time to answer should decrease as your community matures, especially as they begin to effectively use integrations and webhooks.
Answer Ratio will become more important as your community matures. Use this metric to identify potential knowledge gaps or engagement issues. When filtering by tag, a high percentage of unanswered questions could indicate the need for more experts/users watching that tag (or a need for more webhooks or integrations). You’ll also want to look at your accepted answers rate, which should be above 40% to ensure users can always find the most helpful answers.
Daily Unique Visitors tracks the number of users logging in and viewing the site once per day. An upward trend or positive spike would indicate more users are making Stack Overflow a part of their daily workflow. A significant drop in visits may indicate a slower pace of new posts, or users gravitating towards other platforms (or old habits).
A positive trend in the Edits metric shows that your users are taking ownership of the community and investing in the site to improve its overall health. Similar to visits, negative trends here could mean there’s less new content to interact with.
Searches is another effective way to measure ROI. More searches can indicate that your users see Stack Overflow as a source of truth in your organization. Comparing this metric to usage across other productivity tools can help you visualize user workflow, and may reveal older tools that are no longer needed.
Tags trending up and Trending content show you what content and topics have your community most engaged. Tags trending down shows you where community engagement is dropping off.
Lastly, User breakdown can help you identify your top contributors, emerging mentors, and internal experts. You can also use these reports to choose winners for contests such as Hackathons or Answerathons.